Case study
Nishant Malaviya (Kirtan & Bhajan)
YouTube Ads, channel growth & booking landing page
- YouTube subscribers
- 936 → 1 lakh+
- Channel subscribers before and after AdBoosters’ YouTube ad campaigns
Introduction
Nishant Malaviya is a devotional artist and bhajan singer who performs kirtan sessions for homes, families and events. AdBoosters ran YouTube ad campaigns to grow his channel audience, from 936 subscribers to more than 1 lakh, and built a landing page to turn that audience into booking enquiries.
The problem
People booking a kirtan for a Grih Pravesh, a katha or a family celebration want to know three things: what the experience feels like, which package fits their occasion, and how to book. A social profile alone does not answer those questions in order.
Objectives
- 01Communicate the atmosphere of a live session within the first screen.
- 02Show the occasions the sessions suit, so visitors recognise their own event.
- 03Present clear packages and answer common questions before the enquiry.
- 04Track page visits for paid social campaigns.
- 05Grow the YouTube audience so more devotees discover the music.
What we built
YouTube ads to grow the channel
YouTube ad campaigns, run through Google Ads, put Nishant’s devotional music in front of people already watching kirtan and bhajan content, growing the channel from 936 subscribers to 1 lakh+ and building an audience for live sessions.
An opening screen with presence
A warm, dark palette with gold accents, a portrait of the artist and a direct promise, followed immediately by the occasions the sessions are made for.
Proof through video
Sections of live performance clips and family experiences let visitors see and hear the sessions before they book.
Packages, FAQs, then the ask
Three named packages, a “why book” section and FAQs lead into a final booking call-to-action.
Measured from day one
The Meta Pixel is installed so page visits from campaigns can be measured and audiences built for retargeting.
Desktop & mobile
Scroll inside the frame ↓
Screenshots captured from the live website.
Implementation
- Hand-built HTML, CSS and JavaScript landing page.
- Mobile-first layout for visitors arriving from social ads.
- Meta Pixel PageView tracking.
- YouTube video campaigns managed in Google Ads.
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